In April 2010, I wrote a post about a Facebook challenge run by Method, the home cleaning products purveyor. They rewarded their fans with a 50 percent discount for reaching…
Get your own coffee: The virtual intern is here
Ragan’s PR Daily recently ran a bylined article I wrote about the new face of the summer intern. Ironically, it’s a person who needs not show their face at…
Sidewalk chalk marketing
Last night, I took a short walk with my family before dinner. As we entered the park near our apartment, I was greeted by this sidewalk-chalk message from KC Kids, a local…
Rose Comm goes to camp
Today was a first: I wore sunscreen and shorts to a business meeting. This morning, my colleague Tracey and I went to the Henry Kaufmann Campgrounds on Long Island as…
Social media is a 24/7 job
All too often, a company’s social media strategy and execution are placed in the hands of an intern or entry-level employee. The idea that young people “get it” more readily…