Sitting on the couch one Sunday morning late in November, my life changed. It happened unexpectedly and took roughly 60 seconds. I saw a commercial for Peloton Cycle, the indoor…
Three steps to successfully selling your big idea
Yesterday at Social Media Week New York I had the chance to hear a “fireside chat” with Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International….
A recipe for bad PR
What happens when a fan-favorite chef mixes her desire to open a restaurant with Kickstarter? A lot of people are left with a bad taste in their mouths. Carla Hall,…
Kickstarter Campaign Blows Up
Crowdfunding sites — like Kickstarter and Indiegogo — are not just a great way to raise money for your idea. They drive social conversation and traditional media coverage. I know…
Opting-out then, Opting-in now?
We’ve written a lot about work-life balance, leaning in vs. leaning out, on PRose, but I’m just back to work after having my second son and I can’t resist returning…