“Did you apply for a job yet?” “How many?” “Any responses yet?” “Send more applications!” That rapid-fire questioning came courtesy of my parents earlier this year and lasted for six…
Ghosting is the new “No comment”
Any public relations professional worth their title would advise a client to never answer a reporter’s question with “No comment.” While it satisfies the impulse to shut down an uncomfortable…
Peloton Cycle: recruiting brand ambassadors one bike at a time
Sitting on the couch one Sunday morning late in November, my life changed. It happened unexpectedly and took roughly 60 seconds. I saw a commercial for Peloton Cycle, the indoor…
A recipe for bad PR
What happens when a fan-favorite chef mixes her desire to open a restaurant with Kickstarter? A lot of people are left with a bad taste in their mouths. Carla Hall,…
Lessons from the #IceBucketChallenge Keep Coming
I wrote a piece for PR Week last Tuesday (8/19) called “Seven Lessons for Communicators in the #IceBucketChallenge.” At the time the effort had raised $15 million. Videos of people…