All too often, a company’s social media strategy and execution are placed in the hands of an intern or entry-level employee. The idea that young people “get it” more readily…
President Obama: Is that really you?
In the months leading up to the 2008 presidential election, Barack Obama embraced social media as a way to galvanize voters from all walks of life. His campaign received major…
Have a complaint? Log onto Twitter
One aspect of social media that makes many clients nervous is the degree to which their customer service issues will play out publicly. Of course, for most high-profile companies, online…
A lesson never forgotten
Once again, I am going to date myself as a child of the ‘80s. When I was a sophomore in high school, my English teacher, Mrs. Blum, was ready to…
Former CNBC correspondent behind “whisper campaign”
Newsflash: Effective communications strategy in 2011 is all about authenticity and transparency. Despite the fact that these two words are part of just about every industry conversation, we continue to…