I’ve worked with Rosemary, RoseComm’s founder and president since the early 2000s. We are colleagues and we are friends. Despite that longstanding connection, nearly a year ago when I wanted…
Best Practices for Brands Responding to Black Lives Matter
#BlackLivesMatter is trending again, nearly seven years after it was created when the person responsible for killing Trayvon Martin was acquitted. Amid protests across the nation, many brands released statements…
Six brands that got COVID-19 messaging right
Last week, I had the good fortune of co-presenting a webinar with Kathleen Rennie, Ph.D., called, “Engaging Audiences in the COVID-19 Era.” It was part of the Jersey Arts Marketers…
Is COVID-19 a crisis without a narrative?
“COVID-19 is a crisis in search of a narrative.” Those words, from Professor Sarah Oates of the University of Maryland Merrill College of Journalism, got me thinking. She was talking…
A December to remember for Peloton
This month marks my fourth anniversary as a Peloton bike owner (#jrock). It also marks the company’s largest backlash to date. Hundreds of media outlets from AdWeek to The New…