If you haven’t created an AI policy for your employees, now is probably the time. As marketing and communications agency professionals adapt to the changing information ecosystem, your clients should…
How Public Relations Influences AI Language Model Outputs
There’s been a lot of chatter in our industry lately about the impact of AI tools on search traffic. While Google continues to deny that search traffic is in jeopardy,…
Is the PESO model still relevant?
Remember the days when you could walk into a bookstore or even a supermarket and browse what felt like hundreds of magazines? I have a distinct memory of being in…
“5 ways becoming a news junkie will help your PR career”
News junkie. Noun. One who is addicted to the news … … and a term I use to describe myself on my social media profiles. As far back as I…
5 best practices of digital opinion leaders
Learn the 5 best practices of digital opinion leaders in the healthcare industry.