We’re here to help you keep your finger on the pulse of the ever-changing world of social media. Start off your week on the right foot by catching up on the latest changes and updates to your favorite social media platforms.
Keep your friends close and your Facebook friends closer. Facebook is developing a new app named “Moments” designed to make sharing with a small group much simpler. The design features a grid with tiles, which represent a set of close friends or family. Facebook users can tap each tile to quickly share pictures and statuses only with friends or family within that tile.
Twitter went under the knife. Twitter released a new Twitter for iPhone app with a new look for profiles and a new design throughout the app. The Twitter for iPhone app also has new supportive features for Apple’s iOS 8.
Facebook puts us on the clock. Facebook announced two tweaks to the News Feed algorithm last week. Posts related to trending topics will now be ranked higher and appear higher in the News Feed. Additionally, the rate at which users like or comment on posts shortly after they go live will also be factored into the News Feed ranking. These changes come at a time when Facebook is trying to provide timely content to all users.
More relevant Promoted Pins, coming to a Pinterest board near you. Pinterest shared its latest plans for Promoted Pin. Moving forward, Pinterest hopes to use more user data to show Promoted Pins that are less random and become a seamless part of the experience. The company explains it will be updating its Privacy Policy on October 19, 2014 to reflect the changes. Pinterest also announced that analytics for advertisers using Promoted Pins would be available in the future.
Snapchat captures two big-name hires. Snapchat hired Jill Hazelbaker as its new head of PR and policy. Hazelbaker was formerly senior director of communications and government relations at Google. The three-year-old messaging app also landed Eric Toda, Nike’s global director of digital. Toda will handle sports partnerships. With 100 million monthly active users, Snapchat is poised for continued growth.
What do you think about the updates? Let us know by leaving a comment or by reaching out to me on Twitter, @carolaskyn.