Last night, I took a short walk with my family before dinner. As we entered the park near our apartment, I was greeted by this sidewalk-chalk message from KC Kids, a local…
Is Your Mama a Llama? Tapping nostalgia to build brand loyalty
I must confess that when we landed a project for Space Farms Zoo & Museum I behaved a bit childishly. “Yay! Space Farms. Llamas,” I exclaimed while jumping up and…
How to create a viral campaign: Stop trying
Clients and prospects often ask us how to create a viral campaign. It’s a tough question to answer because as soon as you start “trying” to be viral you’ve likely…
The Sarah Silverman drama @ TED… or do your homework before you hire a speaker
So you’ve probably heard about the Sarah Silverman fiasco at the TED conference by now. If not, here’s the recap: Silverman, who is notorious for her outrageous kick-ya-in-the-teeth humor, was…
Navigating the Blogger-Marketer Relationship at BlogHer
As the Federal Trade Commission drafts new rules on bloggers’ disclosure of sponsored content, BlogHer, the community of thousands of influential female bloggers, is in the midst of its fifth…