Crowdfunding sites — like Kickstarter and Indiegogo — are not just a great way to raise money for your idea. They drive social conversation and traditional media coverage. I know…
2013 review: Five lessons from the best PR campaigns
We like a list as much as the next communications firm. Earlier this month, we asked our team to share their favorite PR campaigns of 2013. Several rose to the…
BatKid to the rescue
Public relations could use a few superheroes. Miles Scott, a 5-year-old boy who has suffered from leukemia most of his life, wanted to be Batman for a day, and this…
CVS: LONG on savings, SHORT on PR sense?
But it started getting comical, and sometimes even embarrassing, as I stood at the register waiting for the cashier to fold, fold and fold the seemingly endless ribbon. Wow, that’s a lot of paper.
BlogHer ’12 – what a difference six years make
About a week ago, my colleague Ariel and I attended BlogHer ’12, an annual two-day gathering of 5000+ bloggers, most of whom (as the name suggests) are female. It was…