A recent post on Ad Age’s Small Agency Diary griped about how marketers are behaving badly in the RFP process. The author, Jennifer Modarelli of White Horse (a digital marketing…
The role of brand in securities fraud
I was invited to attend Sidoti & Company’s (Wall Street’s largest independent small-cap equity research boutique) Second Annual Business Services Conference on February 2. Hosted by one of their senior…
Social media and the law
Yesterday, I attended a Public Relations Society of America (PRSA) seminar titled, “Regulatory Scrutiny of Social Media.” The speakers were attorney Michael Lasky of Davis & Gilbert LLP and Tricia…
2010 PR predictions
I am not alone. The end of a year compels many people to reflect on the passage of time and consider or even predict what will happen in the coming…
Think before you promote a contest on Facebook
Considering a promotion to drive fan traffic on Facebook? Not so fast. Facebook recently updated its promotion guidelines and it’s not as straight-forward as you might think. Thousands of brands,…