An article in this week’s Advertising Age profiles Isaiah Mustafa, the “man your man could smell like,” who appeared in a television spot for Old Spice. Mustafa played for the…
Not all media opportunities are the same
One of our clients in the do-it-yourself business recently told us they’d been offered an opportunity to be featured on a “TLC show” about home design. The client outlined the…
How to create a viral campaign: Stop trying
Clients and prospects often ask us how to create a viral campaign. It’s a tough question to answer because as soon as you start “trying” to be viral you’ve likely…
Proceed with caution when using words like “revolutionary”
In journalism school, I was taught to never use words that are subjective in an editorial context. As a PR person, I often counsel clients that terms like “state-of-the-art” and…
There goes the fourth estate: Are the media Tiger’s puppets?
A recent article in The Daily News calls the select journalists who attended Tiger Woods’ apology “stooges.” The reporter suggests their agreeing to attend a press briefing during which they’d…