Today’s arrest of Pro Football Hall of Fame linebacker Lawrence Taylor is a reminder to those of us in marketing that it’s important to carefully consider the company we keep….
What women want in 2010 and beyond: influence
I was invited to attend a “big mouth meeting” at Hyperion Books this morning. The publisher is about to launch a new book titled, “INFLUENCE: How Women’s Soaring Economic Power…
The challenges of the Facebook challenge
Last week, Method home and personal care products announced a special offer for their Facebook fans: 50 percent off all online orders for 24 hours. The promotion celebrated…
Sabre Retains Rose Communications as Agency of Record
HOBOKEN, NEW JERSEY (April 1, 2010) – Rose Communications, an independent, strategic public relations firm, today announced it added Sabre (Stock Symbol: SBR) to its growing client roster. The agency…
When hiring a celebrity “pitchman” pays off
An article in this week’s Advertising Age profiles Isaiah Mustafa, the “man your man could smell like,” who appeared in a television spot for Old Spice. Mustafa played for the…