When you’re in the agency business, one of the first questions people ask is what industries you represent. In our 11-year history, we’ve always had a diverse client roster, so…
Social media and collective mourning on 9/11
When I ran to grab coffee this afternoon, I had my first moment to think about something other than deadlines. A thought popped into my head: How would 9/11 have…
Kickstarter Campaign Blows Up
Crowdfunding sites — like Kickstarter and Indiegogo — are not just a great way to raise money for your idea. They drive social conversation and traditional media coverage. I know…
Are wearable tech products for kids?
My first grader is an official member of the quantified self movement. Her elementary school randomly selected children to wear activity-tracking watches to assess the outcomes of their physical education…
Is it too late to retweet Ellen’s selfie?
I have to confess: I wasn’t looking at Twitter during the Oscars. But my husband was and he let me know when the Ellen selfie campaign was building. I instantly…