Crowdfunding sites — like Kickstarter and Indiegogo — are not just a great way to raise money for your idea. They drive social conversation and traditional media coverage. I know…
Are wearable tech products for kids?
My first grader is an official member of the quantified self movement. Her elementary school randomly selected children to wear activity-tracking watches to assess the outcomes of their physical education…
Is it too late to retweet Ellen’s selfie?
I have to confess: I wasn’t looking at Twitter during the Oscars. But my husband was and he let me know when the Ellen selfie campaign was building. I instantly…
2013 review: Five lessons from the best PR campaigns
We like a list as much as the next communications firm. Earlier this month, we asked our team to share their favorite PR campaigns of 2013. Several rose to the…
Twitter handle helps clear trademark hurdle
Earlier this week, my company announced a name change from Rose Communications to RoseComm®. Our reasons for changing were many, but the main driver was the fact that we’d uncovered…