It’s no secret that professionals in the online media industry love traffic. Not the road rage, bumper-to-bumper kind of course, but the online traffic that puts a spike in our…
Back-to-school marketing needs to go, well, back to school
Earlier today, a blogger I follow on Twitter posted a picture of back-to-school Crocs she purchased for her son. Crocs sells shoes for fall? Who knew? I was excited to see…
A lesson never forgotten
Once again, I am going to date myself as a child of the ‘80s. When I was a sophomore in high school, my English teacher, Mrs. Blum, was ready to…
The most fun I’ve had writing a press release
Every so often, you learn about a new product and wonder, “Why didn’t I think of that?” A former client contacted me a few weeks ago to tell me about…
A few choice words
Abby Cadabby on her love of words! When you communicate for a living, words are everything. You fixate on elements of language that most people do not even consider. Nothing…