The following post is a submission by our fantastic intern, Katherine Kalis. Information today moves at lighting speed and consumers are inundated by messages vying for their attention. With time…
Not every day should be seized
The death of Robin Williams last week prompted a spate of commentary examining the sad news from a multitude of angles. In the midst of the coverage, global PR shop…
Long live the press release
Back in 1997 at Rubenstein & Associates in NYC, one of my first experiences in agency life was jockeying for a desk near the fax machine. In those days, email…
Super Bowl: GoldieBlox For The Win
Confession: I’m not a football fan. I can’t even focus on the ultimate football game – the Super Bowl – long enough to figure out who’s playing, (I can’t decide…
Lights, camera…oh, never mind
The value of spokesperson prep is obvious to anyone who watched Bay flailing about at CES, desperately searching for islands of safety that just weren’t there.