Yesterday, I attended a Public Relations Society of America (PRSA) seminar titled, “Regulatory Scrutiny of Social Media.” The speakers were attorney Michael Lasky of Davis & Gilbert LLP and Tricia…
Think before you promote a contest on Facebook
Considering a promotion to drive fan traffic on Facebook? Not so fast. Facebook recently updated its promotion guidelines and it’s not as straight-forward as you might think. Thousands of brands,…
Our social media best practices
Recently we were asked to include social media best practices in a proposal. To follow is our list. As Peter Shankman and Sarah Evans wrote on their blog post, very few people can call…
Navigating the Blogger-Marketer Relationship at BlogHer
As the Federal Trade Commission drafts new rules on bloggers’ disclosure of sponsored content, BlogHer, the community of thousands of influential female bloggers, is in the midst of its fifth…
Preventing mistaken Twitter identity
Does anyone remember back in the early to mid-90s when whether to launch a web site was still a decision? I was working for a firm then that did interactive…