All too often, a company’s social media strategy and execution are placed in the hands of an intern or entry-level employee. The idea that young people “get it” more readily…
President Obama: Is that really you?
In the months leading up to the 2008 presidential election, Barack Obama embraced social media as a way to galvanize voters from all walks of life. His campaign received major…
Have a complaint? Log onto Twitter
One aspect of social media that makes many clients nervous is the degree to which their customer service issues will play out publicly. Of course, for most high-profile companies, online…
Think before you design your Twitter background
Twitter recently announced a new interface design that incorporates much of the functionality for which people were turning to outside application developers. People who are responsible for managing Twitter feeds for…
It’s a bird! It’s a plane! It’s a flight attendant!
Seasoned JetBlue flight attendant Steven Slater made headlines around the globe last week when he lost his cool, cursed out a passenger and exited an aircraft by deploying its escape…