Last week I read about Boom Technology’s plans to bring supersonic passenger travel back to the masses. The company’s design for a 40-seat plane that can fly 1,451 mph means…
Peloton Cycle: recruiting brand ambassadors one bike at a time
Sitting on the couch one Sunday morning late in November, my life changed. It happened unexpectedly and took roughly 60 seconds. I saw a commercial for Peloton Cycle, the indoor…
Lessons from the #IceBucketChallenge Keep Coming
I wrote a piece for PR Week last Tuesday (8/19) called “Seven Lessons for Communicators in the #IceBucketChallenge.” At the time the effort had raised $15 million. Videos of people…
Kickstarter Campaign Blows Up
Crowdfunding sites — like Kickstarter and Indiegogo — are not just a great way to raise money for your idea. They drive social conversation and traditional media coverage. I know…
Is it too late to retweet Ellen’s selfie?
I have to confess: I wasn’t looking at Twitter during the Oscars. But my husband was and he let me know when the Ellen selfie campaign was building. I instantly…