As a public relations professional, I spend a significant amount of time getting to know my clients’ target audiences. Ensuring the content I create addresses interests of the various…
Peloton Cycle: recruiting brand ambassadors one bike at a time
Sitting on the couch one Sunday morning late in November, my life changed. It happened unexpectedly and took roughly 60 seconds. I saw a commercial for Peloton Cycle, the indoor…
What’s trending in social media: 2016 edition
As social media platforms expand almost daily, navigating the various channels can feel like falling down a rabbit hole. Each turn in the social media Wonderland can inspire a new…
Exploring PR on the other side of the world
I moved to the US in June 2014. Having worked in media relations for the majority of my career back in India, I assumed I was prepared to plunge into…
Sharing means caring
As we manage social media for several of our clients, we are constantly seeking to answer the question: What makes someone engage with social content online? A new study by…