“Off the record” is a phrase that often crops up in pop culture. For example, in the 2005 movie “Thank You For Smoking,” there is a scene where an ambitious…
Marketing to pet lovers: barking up the right tree
If you’ve been on social media any time in the past week or so, you probably saw the latest and greatest in marketing towards animal lovers. In honor of Anheuser-Busch…
Graphic Tools Help with Storytelling
The following post is a submission by our fantastic intern, Katherine Kalis. Information today moves at lighting speed and consumers are inundated by messages vying for their attention. With time…
Let’s put an end to click-bait headlines
It’s no secret that professionals in the online media industry love traffic. Not the road rage, bumper-to-bumper kind of course, but the online traffic that puts a spike in our…
Not every day should be seized
The death of Robin Williams last week prompted a spate of commentary examining the sad news from a multitude of angles. In the midst of the coverage, global PR shop…