For many corporations and individuals, common sense dictates the practice of astroturfing (see Wikipedia’s definition if you’re unfamiliar) is something to be avoided, since it’s unethical and chances are it…
2010 PR predictions
I am not alone. The end of a year compels many people to reflect on the passage of time and consider or even predict what will happen in the coming…
Jennifer is writing a blog entry
What are you doing? A simple question that has started a micro-blogging revolution: Twitter. At first, I was hesitant to join Twitter. I’d already stopped checking my neon-colored, disaster of…
Lessons well learned
I’m a stickler – a term made popular by Lynne Truss in “Eats, Shoots & Leaves,” her paean to the values of grammatical correctness. For some, my adherence to the rules…
Going to the chapel: what press releases and wedding invites have in common
During the dot-com boom, the practice of public relations rose to a new level of importance among those in the C-suite. Creating broad awareness of a business model could…