Having entered the workforce in the late 90s, I always thought the world of public relations presented endless opportunities. My first “real” PR job was at Rubenstein & Associates, in…
The power of good storytelling
Alexander Hamilton was an author of the Federalist papers and first secretary of the U.S. Treasury. He was the leading champion of a central government and was killed in…
There goes the fourth estate: Are the media Tiger’s puppets?
A recent article in The Daily News calls the select journalists who attended Tiger Woods’ apology “stooges.” The reporter suggests their agreeing to attend a press briefing during which they’d…
Wal-Mart lays out the astroturf … again
For many corporations and individuals, common sense dictates the practice of astroturfing (see Wikipedia’s definition if you’re unfamiliar) is something to be avoided, since it’s unethical and chances are it…
2010 PR predictions
I am not alone. The end of a year compels many people to reflect on the passage of time and consider or even predict what will happen in the coming…