In journalism school, I was taught to never use words that are subjective in an editorial context. As a PR person, I often counsel clients that terms like “state-of-the-art” and…
There goes the fourth estate: Are the media Tiger’s puppets?
A recent article in The Daily News calls the select journalists who attended Tiger Woods’ apology “stooges.” The reporter suggests their agreeing to attend a press briefing during which they’d…
Navigating the Blogger-Marketer Relationship at BlogHer
As the Federal Trade Commission drafts new rules on bloggers’ disclosure of sponsored content, BlogHer, the community of thousands of influential female bloggers, is in the midst of its fifth…
A picture is worth a thousand words — or at least a product brief
At the risk of seeming insensitive: Enough already with “changing media landscape.” Let’s not lose sight of the fact that there are some truths about journalism that will likely never…
Patience and persistence: virtues sometimes forgotten, but still relevant
In our 24-7, constant communication society, we want real-time feedback and instant gratification. Sometimes though, what we want and what we get are two different things. Occasionally that’s not such…