The recent brouhaha (I wrote this post so I could use the word “brouhaha”) over The New York Times’ decision to bar tech columnist David Pogue from serving as a…
Weathering the storm
There are some people who believe the only truly pure news is the weather forecast. How ironic it is that forecasting the weather used to be more about entertainment than…
Former CNBC correspondent behind “whisper campaign”
Newsflash: Effective communications strategy in 2011 is all about authenticity and transparency. Despite the fact that these two words are part of just about every industry conversation, we continue to…
Pitching a journalist to cover a new product is one thing; shooting at a few is quite another
Late last month I traveled to Las Vegas to attend the SHOT Show, the largest and most comprehensive trade show for professionals involved with the shooting and hunting industries, on…
What’s news?
The term “press release” bothers me. Historically, I’m told, “press release” referred to the targeting of news to newspapers, while “news release” encompasses all forms of media. I know it’s…