There’s been a lot of chatter in our industry lately about the impact of AI tools on search traffic. While Google continues to deny that search traffic is in jeopardy,…
Is This Media Opportunity Legit?
Did you or a colleague receive a call or a voicemail from a production or research assistant saying that your company would be a good fit for an episode on…
Is the PESO model still relevant?
Remember the days when you could walk into a bookstore or even a supermarket and browse what felt like hundreds of magazines? I have a distinct memory of being in…
PR in 2024: Is the media landscape shrinking?
Here we are at the end of another year — RoseComm’s 20th! It’s time to pause and reflect on 2023 and think ahead to what 2024 will bring. For years…
A December to remember for Peloton
This month marks my fourth anniversary as a Peloton bike owner (#jrock). It also marks the company’s largest backlash to date. Hundreds of media outlets from AdWeek to The New…