As an avid podcast listener, it’s not lost on me how deeply the brands that sponsor or advertise on my favorite shows penetrate my consciousness. When looking to build my…
Delighting in Doll Diversity
As a public relations professional, I spend a significant amount of time getting to know my clients’ target audiences. Ensuring the content I create addresses interests of the various…
Peloton Cycle: recruiting brand ambassadors one bike at a time
Sitting on the couch one Sunday morning late in November, my life changed. It happened unexpectedly and took roughly 60 seconds. I saw a commercial for Peloton Cycle, the indoor…
Five life lessons … learned at art school
I had just started to drift off to sleep when the sound of my husband’s voice woke me up suddenly. It was after midnight and I had spent the evening out with…
What’s trending in social media: 2016 edition
As social media platforms expand almost daily, navigating the various channels can feel like falling down a rabbit hole. Each turn in the social media Wonderland can inspire a new…