The controversies around the NFL seem to be reaching a crescendo and bringing the brand to a tipping point. Marred by scandal after scandal – first Ray Rice of the…
CVS: LONG on savings, SHORT on PR sense?
But it started getting comical, and sometimes even embarrassing, as I stood at the register waiting for the cashier to fold, fold and fold the seemingly endless ribbon. Wow, that’s a lot of paper.
Glassdoor gives potential employees an inside look — right or wrong
Crisis management is a big part of what we do at RoseComm. A few weeks ago, one of our clients contacted us after they discovered a negative review from a…
It worked in New York, but will it play in Peoria?
When we were retained by UJA Federation of New York last spring to rethink the way Jewish Community Center summer day camp is marketed on Long Island, I had no…
Weathering the storm
There are some people who believe the only truly pure news is the weather forecast. How ironic it is that forecasting the weather used to be more about entertainment than…