2020 was certainly a year for the record books. Our team took time to reflect on the events of the past year and what we believe will happen in 2021….
Best Practices for Brands Responding to Black Lives Matter
#BlackLivesMatter is trending again, nearly seven years after it was created when the person responsible for killing Trayvon Martin was acquitted. Amid protests across the nation, many brands released statements…
Is COVID-19 a crisis without a narrative?
“COVID-19 is a crisis in search of a narrative.” Those words, from Professor Sarah Oates of the University of Maryland Merrill College of Journalism, got me thinking. She was talking…
Smartphone Video Tips: Making the Most of Recording Yourself
As our entire world faces down the COVID-19 crisis, we’re all taking a crash course on the importance of adaptation, both as individuals and as businesses. Thankfully, we have the technological…
A December to remember for Peloton
This month marks my fourth anniversary as a Peloton bike owner (#jrock). It also marks the company’s largest backlash to date. Hundreds of media outlets from AdWeek to The New…