I stumbled upon Susan Spencer-Wendel’s memoir “Until I Say Goodbye” while browsing new bestsellers on my iPad, to see if there was something to tide me over until my next book club…
Publicity stunt or poor planning?
The kerfuffle over last week’s Piers Morgan interview with former Delaware Senate hopeful Christine O’Donnell has many communications professionals chatting about publicity stunts and protocol for live on-air interviews. Some speculate that…
Seth Godin Goes Solo
Seth Godin, the best-selling marketing author, announced on his blog earlier this week that he is parting ways with his publisher, Portfolio, and that Linchpin, his fastest selling book to…
The privilege of promoting your heroes
Public relations, like every job in the world, has its plusses (creative, people-oriented) and minuses (media list maintenance, anyone??), but on the whole it’s a pretty terrific career, if you…