Back in 1997 at Rubenstein & Associates in NYC, one of my first experiences in agency life was jockeying for a desk near the fax machine. In those days, email…
Take and use my press release, please
This week I read about an exchange that made me giggle and cringe in span of about six seconds. PRNewser featured a story that Jim Romenesko uncovered. Evidently, a PR/marketing…
2013 review: Five lessons from the best PR campaigns
We like a list as much as the next communications firm. Earlier this month, we asked our team to share their favorite PR campaigns of 2013. Several rose to the…
Twitter handle helps clear trademark hurdle
Earlier this week, my company announced a name change from Rose Communications to RoseComm®. Our reasons for changing were many, but the main driver was the fact that we’d uncovered…
The changing nature of PR and the importance of partners
We’re in the throes of redesigning our website and rethinking how we talk about ourselves. The easy answer to, “What’s RoseComm?” is “We’re a PR firm.” But it’s no longer…