There’s been a lot of chatter in our industry lately about the impact of AI tools on search traffic. While Google continues to deny that search traffic is in jeopardy,…
Is the PESO model still relevant?
Remember the days when you could walk into a bookstore or even a supermarket and browse what felt like hundreds of magazines? I have a distinct memory of being in…
“5 ways becoming a news junkie will help your PR career”
News junkie. Noun. One who is addicted to the news … … and a term I use to describe myself on my social media profiles. As far back as I…
5 best practices of digital opinion leaders
Learn the 5 best practices of digital opinion leaders in the healthcare industry.
10 best free stock photos for spring
Sunday, March 20 is the first day of spring! I can already feel my spirit lighten in anticipation of the warmth and beauty it will bring. From April showers to…