Newsflash: Effective communications strategy in 2011 is all about authenticity and transparency. Despite the fact that these two words are part of just about every industry conversation, we continue to…
Farewell to Baltimore’s best storyteller
Many times I’ve sat in my car in my driveway, waiting to turn off the engine so I could hear the last bit of some fascinating or heart-tugging feature, usually…
Former morning show junkie awaits Couric’s next move
I was once a morning show junkie. Before the morning programs began to air segments online, I would TiVo the shows and watch them in the evening. I even tried…
Pitching a journalist to cover a new product is one thing; shooting at a few is quite another
Late last month I traveled to Las Vegas to attend the SHOT Show, the largest and most comprehensive trade show for professionals involved with the shooting and hunting industries, on…
What’s news?
The term “press release” bothers me. Historically, I’m told, “press release” referred to the targeting of news to newspapers, while “news release” encompasses all forms of media. I know it’s…