Rosemary saw a thought-provoking post on her News Feed and shared it with us. In the office, we find ourselves discussing issues such as connectivity and the influence of millennials. The…
Long live the press release
Back in 1997 at Rubenstein & Associates in NYC, one of my first experiences in agency life was jockeying for a desk near the fax machine. In those days, email…
Kickstarter Campaign Blows Up
Crowdfunding sites — like Kickstarter and Indiegogo — are not just a great way to raise money for your idea. They drive social conversation and traditional media coverage. I know…
Take and use my press release, please
This week I read about an exchange that made me giggle and cringe in span of about six seconds. PRNewser featured a story that Jim Romenesko uncovered. Evidently, a PR/marketing…
Building Relationships with the Next Generation of Journalists
Working for a PR agency means my cell phone number is widely available. It’s in my email signature. It’s published on news releases that cross the wire and are uploaded…