When a company’s employee falls victim to a phishing scam, it can create serious reputational damage. Once a scammer has access to your internal systems, they can pose as an…
Is This Media Opportunity Legit?
Did you or a colleague receive a call or a voicemail from a production or research assistant saying that your company would be a good fit for an episode on…
Is the PESO model still relevant?
Remember the days when you could walk into a bookstore or even a supermarket and browse what felt like hundreds of magazines? I have a distinct memory of being in…
10 reasons to choose a small PR firm
May is Small Business Month, a time to recognize the vital role small businesses play in our nation’s economy. When it comes to choosing a PR firm, there are plenty…
PR in 2024: Is the media landscape shrinking?
Here we are at the end of another year — RoseComm’s 20th! It’s time to pause and reflect on 2023 and think ahead to what 2024 will bring. For years…