I suspect I am not the only person in the public relations industry who has wondered why I didn’t think of Peter Shankman’s “Help a Reporter Out” service. I applaud…
Word-of-mouth does not equal cheap exposure
I received a call recently from a long-time colleague who now does marketing for a major global brand. He had heard we were doing a lot of work in the…
Facebook killed the high school reunion
We’ve been guiding a number of clients on setting up Facebook profiles. For example, we’re promoting a book that chronicles the journey of a home-birth midwife. We’re helping the author set up…
How to be your own PR agent
Yesterday, I had the pleasure of addressing a room full of female entrepreneurs as a speaker on the Ladies Who Launch “How to be your own PR agent” panel at the Maplewood Women’s…
When confidential information leaks
Sounds a touch like a Fox special, but I am referring to an incident that occurred last week when the top human resources executive at media firm Carat inadvertently emailed…