One of our clients in the do-it-yourself business recently told us they’d been offered an opportunity to be featured on a “TLC show” about home design. The client outlined the…
How to create a viral campaign: Stop trying
Clients and prospects often ask us how to create a viral campaign. It’s a tough question to answer because as soon as you start “trying” to be viral you’ve likely…
Proceed with caution when using words like “revolutionary”
In journalism school, I was taught to never use words that are subjective in an editorial context. As a PR person, I often counsel clients that terms like “state-of-the-art” and…
There goes the fourth estate: Are the media Tiger’s puppets?
A recent article in The Daily News calls the select journalists who attended Tiger Woods’ apology “stooges.” The reporter suggests their agreeing to attend a press briefing during which they’d…
Should journalists be forced to use social media?
The new director of global news at BBC recently told the organization’s journalists that they either need to embrace social media channels or find jobs elsewhere (good luck with that,…