I’ll never forget what my first real boss said to me when I told her I was leaving her marketing communications firm to go work for Chuck Donofrio: “Are you…
It’s hard to say sorry, but perhaps harder to forgive
What makes people decide whether an apology is worthy of forgiveness? According to an article in yesterday’s Washington Post, there’s a huge body of research that explores this very subject….
Back-to-school marketing needs to go, well, back to school
Earlier today, a blogger I follow on Twitter posted a picture of back-to-school Crocs she purchased for her son. Crocs sells shoes for fall? Who knew? I was excited to see…
There’s a lot of madness to their Method
In April 2010, I wrote a post about a Facebook challenge run by Method, the home cleaning products purveyor. They rewarded their fans with a 50 percent discount for reaching…
Get your own coffee: The virtual intern is here
Ragan’s PR Daily recently ran a bylined article I wrote about the new face of the summer intern. Ironically, it’s a person who needs not show their face at…