Last week, Alexis Bittar became the latest fashion brand to introduce a 2015 ad campaign with unlikely models. What does it say when couture heavy hitters choose faces like Joan Didion, Joni Mitchell,…
Even the master Jerry Seinfeld needs practice
A few years ago, a prospect asked us about our client tenure. They wanted to know why our clients stick with us for more than five years on average. We reflected on…
Coming soon: more brand documentaries?
If a picture is worth a thousand words, what does that say about video? “Moving pictures” have always been a powerful way to communicate a brand narrative. In recent years,…
Raising awareness of “dying with dignity”
In 2010, one of my neighbors in my apartment building was dying of cancer. Ellen was in her early 60s and just about to leave on a cross-country RV trip when she…
Six takeaways on the state of journalism education
Earlier this week, we attended the very first #nycmerrillmeetup, a networking event for University of Maryland Merrill College of Journalism alumni based in the NYC area. I actually helped plan…