What happens when one of the world’s biggest – and arguably best – brand marketers loses control? I recently read a fascinating case of a product launch gone wrong. Or…
Navigating the Blogger-Marketer Relationship at BlogHer
As the Federal Trade Commission drafts new rules on bloggers’ disclosure of sponsored content, BlogHer, the community of thousands of influential female bloggers, is in the midst of its fifth…
To work or not to work, it was never really a question for me…
When I was pregnant with my first child, I remember people frequently asking me if I would return to work. And I remember thinking… yes of course I’m going to…
Patience and persistence: virtues sometimes forgotten, but still relevant
In our 24-7, constant communication society, we want real-time feedback and instant gratification. Sometimes though, what we want and what we get are two different things. Occasionally that’s not such…
The New News Industry
The endless string of newspaper collapses is threatening to throw me into a depression. The Rocky Mountain News published its last issue two weeks ago. Both the San Francisco Chronicle…