The recent brouhaha (I wrote this post so I could use the word “brouhaha”) over The New York Times’ decision to bar tech columnist David Pogue from serving as a…
Is Your Mama a Llama? Tapping nostalgia to build brand loyalty
I must confess that when we landed a project for Space Farms Zoo & Museum I behaved a bit childishly. “Yay! Space Farms. Llamas,” I exclaimed while jumping up and…
PR Gets Props
I had a big smile on my face riding the train to work this morning because the focus of this week’s “You’re the Boss” blog in the New York…
Former morning show junkie awaits Couric’s next move
I was once a morning show junkie. Before the morning programs began to air segments online, I would TiVo the shows and watch them in the evening. I even tried…
Pitching a journalist to cover a new product is one thing; shooting at a few is quite another
Late last month I traveled to Las Vegas to attend the SHOT Show, the largest and most comprehensive trade show for professionals involved with the shooting and hunting industries, on…