“The media landscape is evolving at warp speed. Social media networks, video sites, blogs, vlogs, podcasts, and virtual worlds have all exploded onto the scene, transforming the relationship between producer and consumer. Consumers are now architects of ads, news, products – even their own celebrity. According to a new report by eMarketer, 64 million Web users created content online last year, and by 2011 that number will shoot up to 95 million. To stay connected to your customers, you must be awake and alert to these rapid shifts, or risk running your business off the road.”