Comments on: The challenges of the Facebook challenge https://www.rosecomm.com/social-networking/the-challenges-of-the-facebook-challenge/ Fresh Perspective, Authentic Approach, Meaningful Impact Tue, 30 Aug 2011 21:04:39 +0000 hourly 1 By: Prose » Blog Archive » There’s a lot of madness to their Method https://www.rosecomm.com/social-networking/the-challenges-of-the-facebook-challenge/#comment-15765 Tue, 30 Aug 2011 21:04:39 +0000 http://www.prose-blog.com/?p=624#comment-15765 […] April 2010, I wrote a post about a Facebook challenge run by Method, the home cleaning products purveyor. They rewarded their […]

]]> By: rosemary https://www.rosecomm.com/social-networking/the-challenges-of-the-facebook-challenge/#comment-2273 Tue, 13 Apr 2010 15:13:10 +0000 http://www.prose-blog.com/?p=624#comment-2273 Good point, Jonathan. Their value to the company may be $0, yet their ability to do damage (or generate positive awareness) is immeasurable. Thanks for the comment.

]]> By: Jonathan Salem Baskin https://www.rosecomm.com/social-networking/the-challenges-of-the-facebook-challenge/#comment-2270 Mon, 12 Apr 2010 21:22:44 +0000 http://www.prose-blog.com/?p=624#comment-2270 Rosemary, thanks for a great case, though it seems like it’s less a lesson in Facebook fan challenges/social media experimentation, and more a simple reminder to think through the operational details of ANY sales promotion activity. The social component here was that the company (and its customers) knew about the hiccups sooner, which was a good thing. If anything, the cautionary note I’d make is that offering a deal to Facebook “friends” is not the same as giving it to customers you actually know and/or have sold to. Fans are synonymous with customers, and their value is some version of $0 until they actually buy something.

Anyway, great post.

JSB

]]>