Comments on: You’ve got a friend in me: social media tools https://www.rosecomm.com/public-relations-industry/youve-got-a-friend-in-me-social-media-tools/ Fresh Perspective, Authentic Approach, Meaningful Impact Tue, 08 Nov 2016 11:43:04 +0000 hourly 1 By: Jakub https://www.rosecomm.com/public-relations-industry/youve-got-a-friend-in-me-social-media-tools/#comment-52428 Tue, 08 Nov 2016 11:43:04 +0000 http://www.rosecomm.com/?p=4311#comment-52428 That was a nice read, Stephanie!
Social media tools are undoubtedly necessary to keep up with such a fast-paced environment social media definitely is. Personally, I can’t imagine community management on social media with a dedicated social listening tool. To be honest, I eat our own dog food in this respect and use Brand24. Not only does it allow for staying on top of all the important keyword mentions but is also effective in influencer identification as well as sentiment analysis.

]]>