https://www.rosecomm.com/corporate-reputation-management/the-pull-of-the-personal/ Fresh Perspective, Authentic Approach, Meaningful Impact Tue, 09 Nov 2010 07:47:06 +0000 hourly 1 https://www.rosecomm.com/corporate-reputation-management/the-pull-of-the-personal/#comment-3831 Tue, 09 Nov 2010 07:47:06 +0000 http://prose-blog.com/?p=995#comment-3831 Great post. Yes, people are more interesting (and marketable) if they are characters and the way to make them characters is to tell a personal narrative.

]]>