https://www.rosecomm.com/celebrity-spokespeople/when-hiring-a-celebrity-pitchman-pays-off/ Fresh Perspective, Authentic Approach, Meaningful Impact Sat, 29 May 2010 01:10:15 +0000 hourly 1 https://www.rosecomm.com/celebrity-spokespeople/when-hiring-a-celebrity-pitchman-pays-off/#comment-2219 Wed, 31 Mar 2010 23:26:37 +0000 http://www.prose-blog.com/?p=590#comment-2219 I have loved this ad since the first time I saw it. Had been wondering about the impact to OS sales. Will continue to watch this story!

]]> https://www.rosecomm.com/celebrity-spokespeople/when-hiring-a-celebrity-pitchman-pays-off/#comment-2218 Wed, 31 Mar 2010 21:06:37 +0000 http://www.prose-blog.com/?p=590#comment-2218 Very interesting. I had not heard of Mustafa either but it sounds like he’s on his way to becoming a major name and P&G will likely reap the rewards from that though maybe not immediately per your final note. Not sure I believe the PR bonanza wasn’t planned… certainly things can happen organically, but this sounds a little too perfect.

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