entrepreneurship Archives | RoseComm https://www.rosecomm.com/category/entrepreneurship/ Fresh Perspective, Authentic Approach, Meaningful Impact Wed, 10 Feb 2016 18:52:27 +0000 en-US hourly 1 https://www.rosecomm.com/wp-content/uploads/cropped-rosecomm-favicon-32x32.png entrepreneurship Archives | RoseComm https://www.rosecomm.com/category/entrepreneurship/ 32 32 Peloton Cycle: recruiting brand ambassadors one bike at a time https://www.rosecomm.com/word-of-mouth/peloton-cycle-recruiting-brand-ambassadors-one-bike-at-a-time/ https://www.rosecomm.com/word-of-mouth/peloton-cycle-recruiting-brand-ambassadors-one-bike-at-a-time/#respond Wed, 10 Feb 2016 18:14:28 +0000 http://www.rosecomm.com/?p=3791 Sitting on the couch one Sunday morning late in November, my life changed. It happened unexpectedly and took roughly 60 seconds. I saw a commercial for Peloton Cycle, the indoor...

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]]> https://www.rosecomm.com/word-of-mouth/peloton-cycle-recruiting-brand-ambassadors-one-bike-at-a-time/feed/ 0 Three steps to successfully selling your big idea https://www.rosecomm.com/entrepreneurship/three-steps-successfully-selling-big-idea/ https://www.rosecomm.com/entrepreneurship/three-steps-successfully-selling-big-idea/#respond Thu, 26 Feb 2015 12:27:09 +0000 http://www.rosecomm.com/?p=3152 Yesterday at Social Media Week New York I had the chance to hear a “fireside chat” with Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International....

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]]> https://www.rosecomm.com/entrepreneurship/three-steps-successfully-selling-big-idea/feed/ 0 A recipe for bad PR https://www.rosecomm.com/word-of-mouth/a-recipe-for-bad-pr/ https://www.rosecomm.com/word-of-mouth/a-recipe-for-bad-pr/#comments Fri, 26 Sep 2014 17:48:09 +0000 http://prose-blog.com/?p=2203 What happens when a fan-favorite chef mixes her desire to open a restaurant with Kickstarter? A lot of people are left with a bad taste in their mouths. Carla Hall,...

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]]> https://www.rosecomm.com/word-of-mouth/a-recipe-for-bad-pr/feed/ 1 Kickstarter Campaign Blows Up https://www.rosecomm.com/word-of-mouth/kickstarter-campaign-blows-up/ https://www.rosecomm.com/word-of-mouth/kickstarter-campaign-blows-up/#respond Tue, 29 Jul 2014 20:53:23 +0000 http://prose-blog.com/?p=1929 Crowdfunding sites — like Kickstarter and Indiegogo — are not just a great way to raise money for your idea. They drive social conversation and traditional media coverage. I know...

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]]> https://www.rosecomm.com/word-of-mouth/kickstarter-campaign-blows-up/feed/ 0 Opting-out then, Opting-in now? https://www.rosecomm.com/uncategorized/opting-out-then-opting-in-now/ https://www.rosecomm.com/uncategorized/opting-out-then-opting-in-now/#respond Mon, 26 Aug 2013 15:35:58 +0000 http://prose-blog.com/?p=1591 We’ve written a lot about work-life balance, leaning in vs. leaning out, on PRose, but I’m just back to work after having my second son and I can’t resist returning...

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