My focus @ RoseComm
I believe excellent work breeds excellent work and I work with the team to make sure we’re always pushing to do better
Years in the biz
Let’s put it this way: I started out faxing media alerts and mailing media kits
Why get up in the morning?
- The changing nature of influencers and our ability to engage directly with customers make what we do more interesting than ever
- We care deeply about our clients. We share in their challenges and their successes
Cool things I’m working on
- Brokering sponsored content relationships with key bloggers
- Cultivating client stories and bringing them to life through branded content
- Tapping into social channels – paid and unpaid — to optimize online exposure
- Stepping up our ability to track results through quantifiable data
Past life
- I led the consumer and tech practices at Euro RSCG with clients ranging from Sony and Microsoft to Weight Watchers and United Airlines
- Before moving to NYC, I was director of PR at a mid-size agency in Baltimore
- I started my career in the throes of a recession as a retail advertising copywriter in Washington, DC
Education
University of Maryland College of Journalism, BA with a minor in Spanish
After work
- My most demanding clients are my two young children who often remind me not to take life too seriously
- I’m married to a journalist who frequently (yet unsuccessfully) asks me to share our media training tips
- I love to read (whatever my book club selects), cook and spend time outdoors in the garden or on a hiking trail
