We’re here to help you keep your finger on the pulse of the ever-changing world of social media. Start off your week on the right foot by catching up on the latest changes and updates to your favorite social media platforms.
Snapchats debuts disappearing ads. As we mentioned in our last update, Snapchat was ready to launch ads. True to their cofounder’s word, Snapchat debuted its first advertisement over the weekend. Viewers were treated to a 19-second clip promoting the upcoming teen thriller, Ouija, pictured below.
Chanel best in show. Chanel, fashionably late to the Instagram scene, had 1.8 million followers after one day of posting. Chanel created an account at some point previously but had not posted a picture until last week. To put this feat into perspective, it took high-end fashion brand Dior a full year to amass 1.78 million followers.
Brands choose Facebook over YouTube. SocialBakers released data that show video marketers increasingly uploading videos directly to Facebook and completely forgoing YouTube. The data suggest that Facebook will overtake YouTube as the top online video-sharing platform for brands by the end of the year.
Timeline takeover. Recommended tweets from profiles you don’t follow will now appear in your Twitter timeline. According to Twitter, these tweets will be selected based on signals such as activity from accounts you follow, the popularity of the tweets,and how people in your network interact with them.
Facebook restructures Ad Campaigns. Facebook’s campaign structure is still organized on three levels: campaign, ad set and ad. However, Facebook updated the structure so that audiences, bidding and placement for any campaign are now selected at the ad set level. For marketers, this will allow for greater testing and comparison of ad creative.
Never miss a beat on Twitter. People using the Twitter mobile application will no longer have to interrupt audio to continue exploring other tweets. The new version of Twitter’s Audio Cards was launched in partnership with select SoundCloud creators, such as NPR, Coldplay and The White House, but eventually all users will be able to play all SoundCloud links and continue scrolling through their timelines.
Like a good neighbor, Facebook is there? When disaster strikes, many users turn to social networks such as Facebook and Twitter to make contact with family and friends. Facebook simplified this process by introducing the “Safety Check” feature. Facebook will send users a notification if he or she seems to be in the area of a crisis or natural disaster. If the user is okay, simply clicking the “I’m Safe” button will share an update right away.
What was your favorite piece of news? Let us know by leaving a comment or by reaching out to me on Twitter, @carolaskyn.