Rose Communications was recently selected by Madison Square Garden to develop and implement a campaign to drive traffic to social media sites for the Radio City Christmas Spectacular. The assignment includes influencer outreach, targeted contests, online appearances by the world-famous Rockettes, a scavenger hunt and a mommy blogger event. In addition to building fan and follower bases on Facebook (www.facebook.com/radiocitychristmas) and Twitter (@rockettes), Rose Communications will establish a YouTube channel (www.youtube.com/spectacularholidays) for the venerable show.
As the landscape of influencers continues to evolve, we’re finding most of our clients are ready to explore new ways of reaching their customers. The Radio City Christmas Spectacular is synonymous with the holidays and we’re excited to help make this year’s season a success by tapping new information gatekeepers and holding a two-way conversation directly with show-goers. Happy Holidays!